YPORTNE: a business plan fiction

close up of YPORTNE products: 1 bowl of Pasta for a world of reversed Entropy

YPORTNE is a piece of business plan fiction, exploring design fiction, but more specifically fictional entrepreneurship as a catalyst for discussion about conglomeration, it’s flaws, and it’s potentials. The YPORTNE story is told within the framework of a business plan, using revisions and time itself as individual characters in the story. YPORTNE is inspired by Steven Hawking’s concept that, as our world reaches indefinite expansion, it will begin to contract, resulting in a world with reversed entropy. How would a business handle this? Would a perfect world be able to produce products that make our daily lives efficient despite the restrictions of nature? Download business plan (PDF)

spread from YPORTNE business plan

“YPORTNE aims to provide the world with products that can help make our world of reversed entropy more livable. This new natural creation of order from all disorder will lead to the conclusion to all world wars resulting in world peace, and the impossibility of destruction to our household possessions. This reversal of time will change the way in which our customers perceive the world, turning death into birth, and birth into death, and creating a world that is, by definition, flawless. However, with flawlessness comes an entirely new set of previously unforeseen flaws. This is where YPORTNE comes in. YPORTNE exists to lead the business world as a new type of conglomerate, one that will take leadership over 100% of the global market, their products, and their employees, making every product and service possible in response to the inevitable reversal of entropy.”

spread from YPORTNE business plan

Fictional Entrepreneurship is the use of design fiction to imagine businesses in order to discover what could be, creating things that are not impossible, but possible, derived from utopian, theoretical, and philosophical principles. Fictional entrepreneurship aims to author critical media through the creation of enterprises (imaginary, and real).

Image of a product beginning the transformation: Particles > Product


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