Category Archives: Fictional Entrepreneurship

YPORTNE: a business plan fiction

close up of YPORTNE products: 1 bowl of Pasta for a world of reversed Entropy

YPORTNE is a piece of business plan fiction, exploring design fiction, but more specifically fictional entrepreneurship as a catalyst for discussion about conglomeration, it’s flaws, and it’s potentials. The YPORTNE story is told within the framework of a business plan, using revisions and time itself as individual characters in the story. YPORTNE is inspired by Steven Hawking’s concept that, as our world reaches indefinite expansion, it will begin to contract, resulting in a world with reversed entropy. How would a business handle this? Would a perfect world be able to produce products that make our daily lives efficient despite the restrictions of nature? Download business plan (PDF)

spread from YPORTNE business plan

“YPORTNE aims to provide the world with products that can help make our world of reversed entropy more livable. This new natural creation of order from all disorder will lead to the conclusion to all world wars resulting in world peace, and the impossibility of destruction to our household possessions. This reversal of time will change the way in which our customers perceive the world, turning death into birth, and birth into death, and creating a world that is, by definition, flawless. However, with flawlessness comes an entirely new set of previously unforeseen flaws. This is where YPORTNE comes in. YPORTNE exists to lead the business world as a new type of conglomerate, one that will take leadership over 100% of the global market, their products, and their employees, making every product and service possible in response to the inevitable reversal of entropy.”

spread from YPORTNE business plan

Fictional Entrepreneurship is the use of design fiction to imagine businesses in order to discover what could be, creating things that are not impossible, but possible, derived from utopian, theoretical, and philosophical principles. Fictional entrepreneurship aims to author critical media through the creation of enterprises (imaginary, and real).

Image of a product beginning the transformation: Particles > Product


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Weather Lore

What would The Weather Channel be like if it Paganism was the leading theology today, and the scientific revolution never happened? Weather Lore is a brief exploration of what life may be like if these turning points in our nation’s history were to have never happened. By overlaying samples of ancient weather lore beliefs on found weather channel footage, I am exploring the position a large network such as the Weather Channel may take in a down-graded scientific and technological context.

“Weather Lore” aims to critically analyze the importance of technology, specifically weather forecasting, within our society, and imagine a world without the ability to check our laptops or television sets before we decided on wearing a sweater or a tank-top. My project uses weather forecasting as a catalyst for a larger discussion on tradition, its importance, and society’s reliance on technological advancement, in every aspect of our lives. Will a perfect future involve technology?

Medium: Stills from Weather Channel overlay.

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The Public School + “Fictional Entrepreneurship” Class?

I have submitted an idea for a class on “Fictional Entrepreneurship” to be taught at the Public School. If you are interested, please sign up!

THE PUBLIC SCHOOL is a school with no curriculum. At the moment, it operates as follows: first, classes are proposed by the public (I want to learn this or I want to teach this); then, people have the opportunity to sign up for the classes (I also want to learn that); finally, when enough people have expressed interest, the school finds a teacher and offers the class to those who signed up.

The class structure would be roughly as follows:

  • A brief introduction to the concept of Fictional Entrepreneurship, it’s relevance in today’s culture, and examples of fictional business.
  • Concept / Ideation time (think tank). As a class, we will all work togetehr to come up with a loose premise for the company (i.e. a tea store!)
  • Break into groups / mini teams. The teams are as follows:
  • Business Plan Design Team: What does this company’s business plan look like? Is it a series of drawings? Is it a collage? Is it written?
  • Brand Identity Team: What is the name of this company? How does it present itself to the world? Why does it do it that way?
  • Products / Services Team: What does this company do / make?
  • Marketing Team: How does this company differ from others? How does it get the word out?
  • Reconvene as a class and make presentations.
  • Return to small groups, revise, and finish.
  • The result: a business: potentially critical, definitely wacky.

If you are interested in the class, please sign up, and if you are interested in this workshop being taught at your venue, contact me leaving a comment here or emailing me directly @

In other news, this Saturday is the opening of MADE UP at the Art Center College of Design featuring a diverse group of artists and designers within the Design Fiction realm. The show should be fabulous, I know for a fact –

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An Investment of Imagination

An interesting tool that Design Fiction brings to the table is the advocacy for the use of an expansive imagination and elimination of practicality in order to craft design solutions and pose questions that, like Science Fiction, are not impossible, but possible. In the same way, Fictional Entrepreneurship offers a method that calls for a complete abandonment of practicality (something near impossible in the field of business) in order to think in new, very specific, ways, with the intention to generalize and inspire a practical, real, outcome. My next posts will highlight and analyze specific examples of Fictional Entrepreneurship, stay tuned…

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The importance of Fictional Entrepreneurship

Fictional Entrepreneurship (Business Design Fiction) takes what is expected of the future, and turns it on it’s head in order to change the ways in which we understand the world, and the way we understand the future of business design. Fictional Entrepreneurship is a method of story-telling through imagining new business and a tool to help imagine new innovations within the business industry in order to craft the culture of the future, or critique the culture of the present.

The design of fictional business can accomplish more than the design or growth of any non-fictional business. Business is an industry that is extremely limited by practicality due to the interest of investors, demographics, and financial matters. The desire for efficiency and viability is a hindrance on the creativity of an entrepreneur, and the ability for an entrepreneur to define our future. Fictional Entrepreneurship, on the other hand, requires no investment of money, only the investment of imagination.

Fictional Entrepreneurship not only has the ability to imagine what future businesses might look like, or be capable of through their products, but also has the ability to define what our future culture is, and, even more so, the future of our world.



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Fictional Entrepreneurship as a tool for designers

The other day I made a post defining Fictional Entrepreneurship and spoke about it as a method for entrepreneurs. This post aims to continue that thread, highlighting the possible applications of Fictional Entrepreneurship as a tool for graphic designers.

If all of us designers, especially brand identity specialists, take a moment and think back at the best client work we have done, or some of the best brand work we have seen on the internet, it is clear that the success of that project’s design is directly tied to the client. Let’s face it – a really interesting client such as a pastry shop that caters only to bulldogs will result in a piece of design that is (often times) much more interesting and intriguing to outside viewers than your average identity for a an average business.

I would like to argue that it is not necessarily the designer’s style, typeface selection, or color combination that makes a client project thrive, but instead the creativity within the client’s business plan. Interesting business and creative entrepreneurship inspires strong design work that breaks new grounds within the field of design.

Designing as a fictional entrepreneur allows artists to dream up the most bizarre and innovative business plans, and use them as a tool for making. Instead of waiting for that AWESOME client to come knocking on your door, be the client. Doing so will allow a designer to contribute to critical discourse within the field of business, proving that design thinking is the most prominent approach to innovative business. As skilled design-thinkers, we have developed a strong eye for understanding visual trends, realizing the psychology behind our experiences, and defining new culture through the innovation of unseen niches within our industry. These skills are what makes a designer a powerful driving force for entrepreneurial endeavors.

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Fictional Entrepreneurship: a definition

Inspired heavily by my time in the Media Design Program at Art Center, an article by Julian Bleecker of Near Future Laboratory, and “MADE UP,” an exhibition I am helping to put on at Art Center – I have positioned myself and my academic work into the genre of design fiction in order to act as a catalyst for a more specific position I am working on crafting within the “constellation” of design.

Design is about the future in a way similar to science fiction. It probes imaginatively and materializes ideas, the way science fiction materializes ideas, oftentimes through stories. What are the ways that all of these things — these canonical ways of making and remaking and imagining the world — can come together in a productive way, without hiding the details and without worrying about the nonsense of strict disciplinary boundaries? – Julian Bleecker

Inspired by this re-emerging field within design academia, I have created a more specific genre – “fictional entrepreneurship,” or “business design fiction.” The following is a definition of this new field I have written:

Fictional Entrepreneurship is the use of design fiction to imagine businesses in order to discover what could be, creating things that are not impossible, but possible, often times derived from utopian, theoretical, and philosophical principles. Fictional entrepreneurship aims to author critical media through the creation of enterprises (imaginary, and real).

While reflecting on this definition, I have come to the conclusion that this concept is in no ways limited within the walls of academia, but can also be executed within a “practical,” corporate culture for the following reasons.

  1. Fictional Entrepreneurship is the design of business that begins with “what if…” in order to innovate the unimaginable.
  2. Fictional Entrepreneurship is an approach to business design which can serve as a tool for reaching new, almost impossible, demographics.
  3. Fictional Entrepreneurship is a a method that can be used by entrepreneurs to imagine the potential impact (good or bad) their business design can have on the world.
  4. Fictional Entrepreneurship is the ability to make the impractical practical.
  5. Fictional Entrepreneurship uses aspects of Design Fiction in order to work imaginatively while creating products and services that are not impossible, but possible.

This column will be dedicated to the evolution of this new field’s definition, the cultivation of fictional business, and the showcasing of “real-life” fictional entrepreneurship.


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