Tag Archives: business design fiction

The Public School + “Fictional Entrepreneurship” Class?

I have submitted an idea for a class on “Fictional Entrepreneurship” to be taught at the Public School. If you are interested, please sign up!

THE PUBLIC SCHOOL is a school with no curriculum. At the moment, it operates as follows: first, classes are proposed by the public (I want to learn this or I want to teach this); then, people have the opportunity to sign up for the classes (I also want to learn that); finally, when enough people have expressed interest, the school finds a teacher and offers the class to those who signed up.

The class structure would be roughly as follows:

  • A brief introduction to the concept of Fictional Entrepreneurship, it’s relevance in today’s culture, and examples of fictional business.
  • Concept / Ideation time (think tank). As a class, we will all work togetehr to come up with a loose premise for the company (i.e. a tea store!)
  • Break into groups / mini teams. The teams are as follows:
  • Business Plan Design Team: What does this company’s business plan look like? Is it a series of drawings? Is it a collage? Is it written?
  • Brand Identity Team: What is the name of this company? How does it present itself to the world? Why does it do it that way?
  • Products / Services Team: What does this company do / make?
  • Marketing Team: How does this company differ from others? How does it get the word out?
  • Reconvene as a class and make presentations.
  • Return to small groups, revise, and finish.
  • The result: a business: potentially critical, definitely wacky.

If you are interested in the class, please sign up, and if you are interested in this workshop being taught at your venue, contact me leaving a comment here or emailing me directly @ matt@averynicedesignstudio.org.

In other news, this Saturday is the opening of MADE UP at the Art Center College of Design featuring a diverse group of artists and designers within the Design Fiction realm. The show should be fabulous, I know for a fact –

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An Investment of Imagination

An interesting tool that Design Fiction brings to the table is the advocacy for the use of an expansive imagination and elimination of practicality in order to craft design solutions and pose questions that, like Science Fiction, are not impossible, but possible. In the same way, Fictional Entrepreneurship offers a method that calls for a complete abandonment of practicality (something near impossible in the field of business) in order to think in new, very specific, ways, with the intention to generalize and inspire a practical, real, outcome. My next posts will highlight and analyze specific examples of Fictional Entrepreneurship, stay tuned…

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Fictional Entrepreneurship: a definition

Inspired heavily by my time in the Media Design Program at Art Center, an article by Julian Bleecker of Near Future Laboratory, and “MADE UP,” an exhibition I am helping to put on at Art Center – I have positioned myself and my academic work into the genre of design fiction in order to act as a catalyst for a more specific position I am working on crafting within the “constellation” of design.

Design is about the future in a way similar to science fiction. It probes imaginatively and materializes ideas, the way science fiction materializes ideas, oftentimes through stories. What are the ways that all of these things — these canonical ways of making and remaking and imagining the world — can come together in a productive way, without hiding the details and without worrying about the nonsense of strict disciplinary boundaries? – Julian Bleecker

Inspired by this re-emerging field within design academia, I have created a more specific genre – “fictional entrepreneurship,” or “business design fiction.” The following is a definition of this new field I have written:

Fictional Entrepreneurship is the use of design fiction to imagine businesses in order to discover what could be, creating things that are not impossible, but possible, often times derived from utopian, theoretical, and philosophical principles. Fictional entrepreneurship aims to author critical media through the creation of enterprises (imaginary, and real).

While reflecting on this definition, I have come to the conclusion that this concept is in no ways limited within the walls of academia, but can also be executed within a “practical,” corporate culture for the following reasons.

  1. Fictional Entrepreneurship is the design of business that begins with “what if…” in order to innovate the unimaginable.
  2. Fictional Entrepreneurship is an approach to business design which can serve as a tool for reaching new, almost impossible, demographics.
  3. Fictional Entrepreneurship is a a method that can be used by entrepreneurs to imagine the potential impact (good or bad) their business design can have on the world.
  4. Fictional Entrepreneurship is the ability to make the impractical practical.
  5. Fictional Entrepreneurship uses aspects of Design Fiction in order to work imaginatively while creating products and services that are not impossible, but possible.

This column will be dedicated to the evolution of this new field’s definition, the cultivation of fictional business, and the showcasing of “real-life” fictional entrepreneurship.

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