Tag Archives: critical design

The Public School + “Fictional Entrepreneurship” Class?

I have submitted an idea for a class on “Fictional Entrepreneurship” to be taught at the Public School. If you are interested, please sign up!

THE PUBLIC SCHOOL is a school with no curriculum. At the moment, it operates as follows: first, classes are proposed by the public (I want to learn this or I want to teach this); then, people have the opportunity to sign up for the classes (I also want to learn that); finally, when enough people have expressed interest, the school finds a teacher and offers the class to those who signed up.

The class structure would be roughly as follows:

  • A brief introduction to the concept of Fictional Entrepreneurship, it’s relevance in today’s culture, and examples of fictional business.
  • Concept / Ideation time (think tank). As a class, we will all work togetehr to come up with a loose premise for the company (i.e. a tea store!)
  • Break into groups / mini teams. The teams are as follows:
  • Business Plan Design Team: What does this company’s business plan look like? Is it a series of drawings? Is it a collage? Is it written?
  • Brand Identity Team: What is the name of this company? How does it present itself to the world? Why does it do it that way?
  • Products / Services Team: What does this company do / make?
  • Marketing Team: How does this company differ from others? How does it get the word out?
  • Reconvene as a class and make presentations.
  • Return to small groups, revise, and finish.
  • The result: a business: potentially critical, definitely wacky.

If you are interested in the class, please sign up, and if you are interested in this workshop being taught at your venue, contact me leaving a comment here or emailing me directly @ matt@averynicedesignstudio.org.

In other news, this Saturday is the opening of MADE UP at the Art Center College of Design featuring a diverse group of artists and designers within the Design Fiction realm. The show should be fabulous, I know for a fact –

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An Investment of Imagination

An interesting tool that Design Fiction brings to the table is the advocacy for the use of an expansive imagination and elimination of practicality in order to craft design solutions and pose questions that, like Science Fiction, are not impossible, but possible. In the same way, Fictional Entrepreneurship offers a method that calls for a complete abandonment of practicality (something near impossible in the field of business) in order to think in new, very specific, ways, with the intention to generalize and inspire a practical, real, outcome. My next posts will highlight and analyze specific examples of Fictional Entrepreneurship, stay tuned…

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