An interesting tool that Design Fiction brings to the table is the advocacy for the use of an expansive imagination and elimination of practicality in order to craft design solutions and pose questions that, like Science Fiction, are not impossible, but possible. In the same way, Fictional Entrepreneurship offers a method that calls for a complete abandonment of practicality (something near impossible in the field of business) in order to think in new, very specific, ways, with the intention to generalize and inspire a practical, real, outcome. My next posts will highlight and analyze specific examples of Fictional Entrepreneurship, stay tuned…
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Fictional Entrepreneurship (Business Design Fiction) takes what is expected of the future, and turns it on it’s head in order to change the ways in which we understand the world, and the way we understand the future of business design. Fictional Entrepreneurship is a method of story-telling through imagining new business and a tool to help imagine new innovations within the business industry in order to craft the culture of the future, or critique the culture of the present.
The design of fictional business can accomplish more than the design or growth of any non-fictional business. Business is an industry that is extremely limited by practicality due to the interest of investors, demographics, and financial matters. The desire for efficiency and viability is a hindrance on the creativity of an entrepreneur, and the ability for an entrepreneur to define our future. Fictional Entrepreneurship, on the other hand, requires no investment of money, only the investment of imagination.
Fictional Entrepreneurship not only has the ability to imagine what future businesses might look like, or be capable of through their products, but also has the ability to define what our future culture is, and, even more so, the future of our world.